Art Direction
3D Animation

BMW Mini - Retail Showroom Animations

I was approached by a leading US based agency to design and produce a short intro animation for Mini USA. The animation, which plays at showrooms across the states during 2015 and 2016, comprises components and materials found on the latest models. Working alongside their design team, I was given full creative lead on the project and were involved at all stages, from crafting the final concept to creative delivery.